How to Link Directly to Products in Instagram Stories

Instagram Stories are more than just a visibility tool—they’re a direct path to purchase. By linking straight to your products, you make it incredibly easy for viewers to go from curiosity to checkout in seconds.

Whether you're selling Master Resell Rights (MRR) products or digital downloads, adding direct links turns your Stories into a high-converting sales tool.

Why Link in Stories?
Direct links eliminate friction. Instead of making your audience search, you’re giving them instant access to what you’re offering.

✅ Benefits of linking directly:

• Simplifies the buying process
• Boosts click-through rates
• Allows real-time promotion of new offers, bundles, or flash sales
• Perfect for limited-time urgency or product launches

1. Use the Link Sticker in Your Stories
Instagram now allows all accounts to add links through the Link sticker—no 10k follower requirement!

📌 Here’s how to add it:

• Open Instagram and create a Story
• Tap the sticker icon at the top
• Select “Link”
• Paste your product link (Shopify, Stan.store, Gumroad, etc.)
• Customize the link text (e.g., “Get the MRR Bundle” or “Tap to Download”)

💡 Keep the link visible and use arrows or GIFs to draw attention to it.

2. Create Strong CTAs to Encourage Clicks
Don’t just place a link—tell your audience why they should click.

Effective CTA examples:

• “This is the ebook I used to make my first sale—tap to get yours 👇”
• “Grab this bundle before it expires ⏳”
• “Want to build your digital shop? Start here ➡️”

🔥 Pro Tip: Pair your link with a short video of you or a screen recording explaining the offer.

3. Use Product Stickers for Shopping-Enabled Accounts
If you have Instagram Shopping set up, you can tag specific products directly.

To use product stickers:

• Upload your Story
• Tap the sticker icon
• Choose “Product”
• Select the product from your catalog
• Place the sticker on your image or video

🛍️ This method makes your Stories feel more like a mini online shop.

4. Drive Traffic to Your Link-in-Bio Page
If you want to direct people to multiple offers, lead magnets, or a sales funnel, use a bio link tool like:

• Linktree
• Stan.store
• Koji
• Beacons

Then use your Stories to guide traffic:
“Tap here and choose ‘Ebook Vault’ from the menu.”
“Link in bio → Choose ‘Passive Income Setup’”

5. Add Urgency With Limited-Time Offers
Create urgency by linking to a short-term promo or exclusive deal.

Try:

• Countdown sticker + Link
• “Only available for 24 hours” slides
• “First 10 to DM get 20% off—link in bio!”

Urgency increases link clicks—especially when paired with proof or FOMO-based messaging.

6. Track Your Link Performance
Use tracking links (via Bitly, Shopify UTM codes, or Stan analytics) to monitor what’s working.

📊 Look for:

• Number of taps
• Swipe-up conversions (for older posts)
• Which product links get the most interest

Then do more of what converts.

Final Thoughts: Make It Easy to Click—and Easy to Buy
Instagram Stories offer an unmatched opportunity to turn attention into sales. By linking directly to your products, you remove all the guesswork and friction for your audience.

✨ Whether it’s one product or a full funnel, show it, link it, and make it irresistible.