Types of Content to Post on Instagram Stories to Increase Sales

If you're using Instagram Stories but not seeing sales, chances are you're missing the right content mix. Stories are a prime space to sell—but they’re not meant to feel like ads. The key is using different content types that build trust, spark curiosity, and drive action.

Here’s exactly what to post to move your audience from viewer to buyer.

1. Educational Content
Teach your audience something quick and valuable that relates to your product.

Examples:

• “3 ways to monetize your digital skills”
• “What’s the difference between PLR and MRR?”
• “Why your product isn’t selling (and how to fix it)”

📌 Use step-by-step slides, infographics, or screen shares to explain concepts clearly.

2. Behind-the-Scenes
Give your audience a look at how your business works or what goes into your digital products.

Ideas:

• Packing orders (for physical bundles)
• Your content planning process
• Building or editing your MRR product

🎥 These feel personal and build transparency—perfect for faceless brands too.

3. Product Demos
Show your product in action. Let people see what they’re getting.

Examples:

• Walkthrough of an ebook or course
• Preview of templates or tools
• “What’s inside” your digital bundle

🔥 Add product stickers or swipe-up links to make it shoppable instantly.

4. Testimonials and Results
Proof sells. Share screenshots, video reviews, or results from happy customers.

Content ideas:

• Earnings screenshots (if appropriate)
• “Before and after” client journeys
• Video clips of real user feedback

🗣️ Add a text overlay or voice note for context and authenticity.

5. Polls, Quizzes, and Engagement Stickers
Use Instagram's native tools to start conversations and get instant feedback.

Examples:

• “Would you try selling digital products?” [Poll]
• “Guess how much this ebook earned in 3 days” [Quiz]
• “Ask me anything about MRR” [Q&A box]

These also tell Instagram your content is worth showing to more people.

6. Limited-Time Offers or Promotions
Create urgency and drive action by promoting a time-sensitive deal.

Use:

• Countdown sticker (“Offer ends in 24h!”)
• Flash sale graphics
• “DM me to claim the discount” slides

⏳ Urgency increases conversions—especially when paired with scarcity.

7. Customer Questions and Objections
Answer common doubts or hesitations openly.

For example:

• “Is this beginner-friendly?”
• “Do I need to show my face?”
• “How fast will I see results?”

📌 Reassure your audience while positioning your offer as the solution.

8. Soft CTAs and Story Sequences
Sometimes the best sales come from a casual nudge, not a hard push.

Try this Story flow:

• Slide 1: Quick tip or insight
• Slide 2: Related product preview
• Slide 3: CTA → “Link in bio to grab it” or “DM me to get access”

Final Thoughts: Diversify to Convert
The more types of content you share in Stories, the more touchpoints you create with your audience. Some people will respond to tutorials, others to testimonials, and others to Q&A.

✨ Mix it up, stay consistent, and watch your sales grow—one Story at a time.